Miravete de la Sierra—The Town Where Something is Happening
Sometimes the virtual world provides a more real experience than the real world. Such is the case of Miravete de la Sierra.
Miravete is a real town, which lies east of Madrid in the province of Tereul (state of Aragon), just north of the junction of the As 226 and 228. Describing it as a “town,” however, is a gross exaggeration. Twelve elderly inhabitants occupy a hand-full of structures clustered around a few tangled streets. There are no cars in Miravete. Thus, no need for traffic signs. Only one telephone (outdoors, sorry no booth). Rush hour happens around 11 am when the townspeople go out to buy their bread.
Miravete is a somnolent place, seriously anemic or, worse, on the brink of extinction. Still, its inhabitants like it this way. In fact, they’re proud of the tranquilidad, defiant even.
I confess, I’ve never been to the real town of Miravete. So, how do I know all this? Because I, like hundreds of thousands of other tourists, have beaten a path to the town’s virtual door. But this is not just any door.
The portal is the brainchild of the Madrid office of the Shackleton group, which constructed the town online, complete with guided tour, introduction to the inhabitants, even a competitive goat milking game (no worries for Pokemon though).
The online world of Miravete is amusing, sweet, sad, destitute, and hollow—in short, it’s an utterly human experience. The Miravete portal succeeds in creating an intimate connection between the viewer and town, one which, it’s safe to say, the average tourist wouldn’t have had while passing through it in the real world.
Octogenarian Cristóbal Sangüesa, your A-1 Guide to Miravete
Miravete proudly bills itself as a town “where nothing ever happens.” Maybe not in the real world, but in the virtual world, this is a town with a lot going on.
The Full Story
Bubble Head Dolls—Miravete’s unique merchandising scheme
Photos of Miraveta